Brand Use & Web Style Guidelines
Terns
.h1
For page headers/heros and titles of pages
We're breaking Boundaries
.h2
Heading titles of sections
For the outdoor Adventure seekers.
.h3
Less important heading titles of smaller sections, and product title
Our products are high-quality, natural, sustainable, and built for high performance.
.h4
Short call out descriptions and subtitles
Catch the sun’s rays, then apply this nightly to combat harm.
.lead
Descriptive text that precede titles of sections
WELCOME TO TERNS
OUR PRODUCTS
.lead-sm
Descriptive text that precede titles of cards
Daily after-sun care
Intense After-Sun Relief
.accordion-title
Titles of accordion information buttons and boxes
Proprietary Sirenas Complex
Baobab Seed Oil
Niacinamide
.product-price
Prices of products on product pages
$40.00
$34.00
.card-price
Prices of products on card designs
$40.00
$34.00
.product-title
Titles of products on product pages
everyday
mayday
.card-title
Titles of products on card designs
everyday
mayday
.marquee-large
Larger Marquee scrolling text
Adventure-tested Adventure-tested Adventure-tested
.marquee-small
Smaller Marquee scrolling text
DAILY AFTER-SUN care DAILY AFTER-SUN care DAILY AFTER-SUN care DAILY AFTER-SUN care
.outline-list-number
Smaller Marquee scrolling text
01
02
03
p // default paragraph
This formula is expertly crafted from elements of the sea. It uses a high concentration of our Sirenas Complex to rapidly calm and repair irritated skin, combatting inflammaging.
This formula is expertly crafted from elements of the sea. It uses a high concentration of our Sirenas Complex to rapidly calm and repair irritated skin, combatting inflammaging.
.large
Larger paragraph text
Made in the U.S.A. with globally sourced ingredients, Clean and effective products for your active lifestyle, Made with marine-derived, organic ingredients, Strengthen and protect skin barrier, Cruelty-free and vegan, Reduce inflammaging
.small
small detail text / paragraphs
Tumeric, Hemalayan Sea Salt, Ginger, Cinnamon. Coconut, Apple, Coffee Fruit, Macha, Monk Fruit. MCT Oil, Sunflower Butter, Peanut Butter, Almond Butter, Cacao.
.btn // buttons
.footer-nav-title // Navigation title Footer