Brand Use & Web Style Guidelines


Terns

.h1

For page headers/heros and titles of pages


We're breaking Boundaries

.h2

Heading titles of sections


For the outdoor Adventure seekers.

.h3

Less important heading titles of smaller sections, and product title


Our products are high-quality, natural, sustainable, and built for high performance.

.h4

Short call out descriptions and subtitles


Catch the sun’s rays, then apply this nightly to combat harm.

.lead

Descriptive text that precede titles of sections


WELCOME TO TERNS


OUR PRODUCTS

.lead-sm

Descriptive text that precede titles of cards


Daily after-sun care


Intense After-Sun Relief

.accordion-title

Titles of accordion information buttons and boxes


Proprietary Sirenas Complex


Baobab Seed Oil


Niacinamide

.product-price

Prices of products on product pages


$40.00


$34.00

.card-price

Prices of products on card designs


$40.00


$34.00

.product-title

Titles of products on product pages


everyday


mayday

.card-title

Titles of products on card designs


everyday


mayday

.marquee-large

Larger Marquee scrolling text


Adventure-tested Adventure-tested Adventure-tested

.marquee-small

Smaller Marquee scrolling text


DAILY AFTER-SUN care DAILY AFTER-SUN care DAILY AFTER-SUN care DAILY AFTER-SUN care

.outline-list-number

Smaller Marquee scrolling text


01


02


03

p // default paragraph

This formula is expertly crafted from elements of the sea. It uses a high concentration of our Sirenas Complex to rapidly calm and repair irritated skin, combatting inflammaging.


This formula is expertly crafted from elements of the sea. It uses a high concentration of our Sirenas Complex to rapidly calm and repair irritated skin, combatting inflammaging.

.large

Larger paragraph text


Made in the U.S.A. with globally sourced ingredients, Clean and effective products for your active lifestyle, Made with marine-derived, organic ingredients, Strengthen and protect skin barrier, Cruelty-free and vegan, Reduce inflammaging

.small

small detail text / paragraphs


Tumeric, Hemalayan Sea Salt, Ginger, Cinnamon. Coconut, Apple, Coffee Fruit, Macha, Monk Fruit. MCT Oil, Sunflower Butter, Peanut Butter, Almond Butter, Cacao.

.btn // buttons

.footer-nav-title // Navigation title Footer